To my understanding, PR companies are known for their fluff
and spinning, as coined by the famous pair from ‘Ab Fab’, “It’s PR darling!” (Even
as I write this I can’t help but smile at the thought of Jennifer Saunders in
designer gear smoking like a chimney and drinking like a fish). I had not,
however, been personally involved with a PR company or met anyone who works in
PR. I imagined the life of a Public Relations representative to be quite
glamorous. Jetting off to gorgeous locations and going to chic parties at posh
hotels meeting lots of fashionable people and drinking expensive champagne.
As you can imagine, when my Animate boss Sarah asked me to
go to a Press event for the Boutique PR company Bloody Gray, I jumped at the
chance to be a part of this glamour. And I have to say, that for my first Press
day, I was very impressed.
Held at the Sanderson Hotel next to Oxford Street (!), my
newbie blogger sister and I waltzed right into the lobby, welcomed by a rather
handsome doorman. The décor was very edgy but classy, we were welcomed by a Red
Lips chair, made famous by surreal artist Salvador Dali, also contained within
the lobby was a low hanging swing chair suspended from the ceiling, a very long
love seat, which quite frankly looked Roman. Finally at the bar were chairs
with eyes decorated on the back of them. It was a real treat for the eye.
We were directed to the lift, with 3D galaxy print gracing
the walls; which made me feel like we had just walked into space; and were welcomed
to the Penthouse Suite (!) with a glass of champagne and a smiling face.
The room was arranged beautifully, in such a minimalist way
that is true to Bloody Gray’s style. The railings stuffed with edgy and quirky
clothes, and the window sills and tables encrusted with hand-made bespoke
jewellery. It was all too much to take in all at once, so had to be looked at
and absorbed carefully and individually.
I met Anna-Marie from Bloody Gray and her right hand woman,
who were both lovely and very friendly. They welcomed us and answered all our
questions, pointing us in the right direction.
My favourite clothing designer was Bas Kosters; their edgy
and quirky fashions are very cartoon-like but their elegance and eccentricity
really scream “Screw you world!” The A/W collection The Rebellious Shadow really encapsulates this brand ethos and
identity; with the bold graphic prints and vivid colours; an impressive
collection.
My favourite jewellery designer was Maria Piana, her bespoke
hand-made pieces are so beautiful and unique, but are easy to wear every day
and can be dressed either up or down; depending on the occasion. Her beautiful
necklaces would be my top choice, they shape the neck perfectly whilst striving
way ahead of current trends; her pieces are really in a league of her own. And
to think her primary career is a dentist? Amazing!
Overall, the atmosphere was so lovely and everyone we met
were so friendly and helpful, there was a wide array of talent in that room and
I know they are all going to go far in all their endevours.
As the cherry on top of the cake (literally); we both
received a goody bag containing handmade chocolate brownies, and even a special
bloggers cupcake! Which was unfortunately squashed in my bag, but none-the less
was still very tasty.
I just hope I get to go to another Press day soon!
Much love fashionistas!
Mica
